Is wine blogging good for wine?

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WIne blogging takes a backseat to food. But still it attracts the usual debate and criticism. A Wine and Spirit investigation tackles the subject:

“… is blogging good for wine? The blogosphere seems to be at a crossroads, with an investigation by W&S revealing it is coming under increasing commercial pressures that threaten its very raison d’être as an informal, immediate and independent way of chatting about wine.

As well as major retailers and suppliers trying to get in on the act with their own blogs, the bloggers are being offered cash in return for favourable product reviews on their sites. And a US supplier that regularly posts favourable reviews of its own products on bloggers’ sites is just the tip of the iceberg. It’s becoming increasingly hard to distinguish which content is independent and which is commercially motivated.”

Via Spittoon