Ramsay the guru and the C word

He is topping the ratings on Channel Nine. A few weeks ago it was the C word. Last week he said fuck 80 times in a show and 10 expletives in 45 minutes. This week The Age’s Jim Schembri says “celebrity chef Gordon Ramsay actually channels a very healthy philosophy through his various exposes of managerial incompetence.” His brutal approach makes failig restaurant owners see their need for change.
Ramsay reached cult management guru status in the UK. And his Channel 9 assault is bringing his hard-nosed foul mouthed philosophy to Australia. The thing people don’t realise is that behind all the F—ing he really knows what he is talking about. When he walked out of Aubergine in London in 1997 to open Gordon Ramsay at Royal Hospital Road his loyal staff followed.
As Bill Burford said in the New Yorker last year:

“Gordon Ramsay, the only chef in London honored with three stars by the Guide Michelin, is not a monster. Ramsay, who is also the host of three uniquely adversarial in-your-face television shows (“Hell’s Kitchen” in the United States; “The F Word” and “Ramsay’s Kitchen Nightmares” in the United Kingdom), is not the most abusive person running a restaurant. And although a British undercover documentary once captured him in mid-torrent, profanities flowing in a diatribe directed at a young intern, earning Ramsay the title of one of the country’s “most unbearable bosses,” the people who work for him show a tenacious, irrational-seeming loyalty verging on love. But he does get angry, helplessly and uncontrollably angry—not an earthly anger but something darker—and has trouble knowing how to stop.”